26 May 08
Posted by Craig Somerville in Google, The Big Issues
The recent news that Microsoft and Yahoo have decided not to go ahead with their planned merger has led to Microsoft announcing that they intend to take on Google by themselves. On paper it seems like an achievable task, America’s second biggest listed company taking on number 16. In fact, with almost double the market capital behind [...]
When it comes to operating your business online, it isn’t as easy as simply building a website and waiting for the sales to come rolling in.
In today’s electronic marketplace, search engine placement can, and is, proving the difference between whether online campaigns thrive or come crashing back down to earth with an expensive thud.
As a result, getting [...]
19 May 08
Posted by Craig Somerville in Search Engine Marketing
There’s a lot of strong opposition out there to the notion of search engine marketing (SEM) or Pay-Per-Click (PPC) advertising.
Many SEO’s claim that Google AdWords and other PPC programs are simply for people who aren’t smart enough to undertake organic SEO. This, however, is far from the truth.
Organic SEO and PPC programs have two very [...]
19 May 08
Posted by Llew Jury in Debate, Google, Search Engine Optimisation
If there’s one issue that splits the Search Engine Optmisation (SEO) community, it’s whether or not the age of a website’s domain impacts greatly on a site’s performance in Google.
A few years ago, the link was well established. Google seemed to be attempting to stop its search results being flooded by spammy newcomer websites by valuing [...]
19 May 08
Posted by Llew Jury in Google, Search Engine Optimisation
Google is now the world’s leading search engine and the yardstick that most SEO companies use when undertaking SEO programs.
For this reason, understanding how Google’s patented algorithm works is critical to improving search engine performance.
From the outside however, I’d like to point out that the exact makeup of Google’s algorithm is a tightly guarded trade [...]
There’s a common trend amongst businesses that, as soon as they feel the need to build their first website, or even a replacement website for an old one, they scuttle on down to a web designers office and hand over their hard earned dough.
What’s wrong with this?
Well, the most common problem that emerges from this [...]
When it comes to SEO there are a number of complex notions to understand. So let’s take it back to the beginning and answer the simplest question of them all; what is SEO?
SEO stands for Search Engine Optimisation and is the process undertaken by SEO companies and individuals to optimise a website for appearance in keyword-based [...]
SEO Tip #01
One of the most important factors when it comes to your website’s performance in search engine results is the keywords meta tag.
The keyword meta tag is embedded in the HTML code of your web page and is read by search engines during their indexing process. The keyword tag allows you to specify what [...]
Welcome to SearchStrategy.com.au!
Our aim is to provide you with practical and timely advice about all things related to SEO or Search Engine Opimisation. This will allow you to make informed decisions about your business online.
SearchStrategy.com.au aims to supply you with blog topics on all facets of your internet campaigns including search engine optimisation (SEO), search engine marketing (SEM), [...]