Monthly Archives: May 2008
The Battle for Search Supremacy – Google vs Microsoft
The recent news that Microsoft and Yahoo have decided not to go ahead with their planned merger has led to Microsoft announcing that they intend to take on Google by themselves. On paper it seems like an achievable task, America’s second biggest … Continue reading
Why You Need SEO!
When it comes to operating your business online, it isn’t as easy as simply building a website and waiting for the sales to come rolling in. In today’s electronic marketplace, search engine placement can, and is, proving the difference between whether online … Continue reading
Does Pay-Per-Click Advertising Work?
There’s a lot of strong opposition out there to the notion of search engine marketing (SEM) or Pay-Per-Click (PPC) advertising. Many SEO’s claim that Google AdWords and other PPC programs are simply for people who aren’t smart enough to undertake … Continue reading
Does age matter? – Domain age and Google
If there’s one issue that splits the Search Engine Optmisation (SEO) community, it’s whether or not the age of a website’s domain impacts greatly on a site’s performance in Google. A few years ago, the link was well established. Google … Continue reading
Unravelling the Google Algorithm – Introduction
Google is now the world’s leading search engine and the yardstick that most SEO companies use when undertaking SEO programs. For this reason, understanding how Google’s patented algorithm works is critical to improving search engine performance. From the outside however, … Continue reading
Web strategy – why you need it first
There’s a common trend amongst businesses that, as soon as they feel the need to build their first website, or even a replacement website for an old one, they scuttle on down to a web designers office and hand over … Continue reading
What is SEO?
When it comes to SEO there are a number of complex notions to understand. So let’s take it back to the beginning and answer the simplest question of them all; what is SEO? SEO stands for Search Engine Optimisation and is … Continue reading
Welcome to SearchStrategy.com.au
Welcome to SearchStrategy.com.au! Our aim is to provide you with practical and timely advice about all things related to SEO or Search Engine Opimisation. This will allow you to make informed decisions about your business online. SearchStrategy.com.au aims to supply you with … Continue reading
