With macroeconomic conditions in Australia meaning that many businesses are tightening their belts, the most common area that spending is being cut from is marketing.
This is evident by the fact that marketing positions are down by 26% across Australia (BRW Magazine) as many businesses look to cut the fat from their advertising dollars.
But there is [...]
17 Jun 08
Posted by Craig Somerville in Google, Search Engine Optimisation
There’s been a rather interesting development in Google’s algorithm in the last few months and it has come about as a result of Google Sitelinks appearing at position 61. This has lead many SEO specialists to claim Google has introduced a negative 60 penalty.
Google Sitelinks are the links you see from time to time below [...]
When it comes to setting up a new physical retail space, most business owners will take the time to research demographics in the new area, write up a new business and marketing plan and not be afraid to spend time and money to make sure it works.
So why is it then, that as soon as [...]
01 Jun 08
Posted by Craig Somerville in Search Engine Marketing
Whilst organic search engine optimisation will get you so far, it does have its limits. This is mainly due to the fact that when it comes to organic SEO, it is not possible to optimise for every keyword you want to generate results for. Attempting to optimise for ridiculous numbers of keywords is more than [...]