Monthly Archives: June 2008
Spend on Search – The Budget Alternative
With macroeconomic conditions in Australia meaning that many businesses are tightening their belts, the most common area that spending is being cut from is marketing. This is evident by the fact that marketing positions are down by 26% across Australia … Continue reading
Posted in Business Investment
Tagged Advertising, AdWords, Budgets, Conversions, Impressions, Marketing, Online Sales, Search Engine Marketing, SEM, SEO
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Building an Online Store
When it comes to setting up a new physical retail space, most business owners will take the time to research demographics in the new area, write up a new business and marketing plan and not be afraid to spend time … Continue reading
Posted in Web Strategy
Tagged e-commerce, Online Sales, retail, Search Engine Marketing, Search Engines, SEO
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Google AdWords – How to Make the Most of Your Pay-Per-Click Campaigns
Whilst organic search engine optimisation will get you so far, it does have its limits. This is mainly due to the fact that when it comes to organic SEO, it is not possible to optimise for every keyword you want … Continue reading
Posted in Search Engine Marketing
Tagged AdWords, Algorithm, Content Relevancy, Google, Keywords, Online Sales, Pay-Per-Click, Quality Score, Search Engine Marketing
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