As the economy slowly begins to pick itself up off the floor, we’re left to wonder what effect the past twelve months of cost cutting and penny pinching is going to have on advertising spend ratios in the future.
It’s no coincidence that, over the past year, spend on internet and mobile advertising has increased by [...]

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Google has introduced a new feature, ‘Google Sidewiki’, that allows anyone to comment on any website or web page. It’s a great idea, as it allows people to get an overall idea of the credibility of the site.
It works just like eBay, where users can check the credibility of the buyer or seller. But, at [...]

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It’s fairly well acknowledged nowadays that link building is an important factor when it comes to SEO, and helps enable your website to rank for search terms in competitive niches. However, most fail to realise the importance of quality over quantity and this makes all the difference.
Inexperienced (and some “advanced”) search engine optimisers believe the [...]

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A little over 12 months ago, I started a series of posts looking at the search engine war between Google & Microsoft (see part 1 here and part 2 here). When we last left the action, the proposed Yahoo-MSN merger had fallen through, and Yahoo had subsequently signed an $800 million search marketing deal with [...]

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