30 Oct 09
Posted by Llew Jury in Search Engine Optimisation
To get great results on a website with search engine optimisation (SEO), a business and their SEO firm need to be able to work in partnership.
For example, a site brought to an SEO company that is technically very sound but poorly visually designed won’t convert well, meaning no amount of SEO will be able to [...]
With more and more businesses adding online stores or e-commerce systems to their offerings, the need to present a uniform business image is becoming increasingly important.
In the past there’s been a trend amongst many businesses to treat their online presence as a completely separate entity. However, as the Internet becomes more and more mainstream in [...]
22 Oct 09
Posted by Paul Goldston in Google
As most online marketers and web designers would already know, Google Analytics can be an absolute treasure trove of invaluable information or a time sucking black hole of dead ends and dirty data.
Although many of us have a little bag of tricks for finding the data we need (a bag filled with custom reports, metrics [...]
Ranking highly in Google is one thing, but there’s no point in being number one if users land on your website and leave straight away. This is why it’s so important that not only is your website well optimised to appear at the top of Google for relevant search terms, but it’s also important that [...]
As Search Engine Optimisation (SEO) becomes more mainstream and a key part of the marketing mix, it is important to ensure client expectations are met. After all, it’s the clients who are paying for the SEO service with their hard earned dollars.
At Reload Media, we make sure we stick to a quality process to measure [...]
02 Oct 09
Posted by Craig Somerville in Business Investment, Search Engine Optimisation
Over the last few years, those in the digital marketing space have experienced a seismic shift in the way businesses approach the web.
Whereas once the Internet was seen as the realm of IT geeks, it is now common for marketing managers to be heavily involved in the planning and implementation of online marketing activities, even [...]