Author Archives: Amanda Dawson
Integrate Your Digital Strategy: The IDS Approach
If you haven’t heard already, there’s a new buzzword in town. Integrated Digital Strategy or IDS. At the centre of this theory, is the idea that your business’ digital and online marketing elements need to be fully integrated into your … Continue reading
The Balance Between Usability and SEO
To ensure your website works hard for your business, you need to make sure that it is both user-friendly and search-engine-friendly. Striking a balance between these two items is extremely important if you want a website that is both visible … Continue reading
How long does SEO take?
One of the biggest challenges facing any business undertaking SEO is understanding how long it takes. SEO should be considered like any other traditional marketing item – it can take time for meaningful results to filter through. The number one … Continue reading
Website Usability: Getting the basics right
Ranking highly in Google is one thing, but there’s no point in being number one if users land on your website and leave straight away. This is why it’s so important that not only is your website well optimised to … Continue reading
