Author Archives: Amy Scott
Reload Media in the Community: One for One
The Reload One for One program was initiated by Reload with the purpose of giving back to the community in something that we are all passionate about. It’s about focusing on a different kind of “Number One”. The deal is; … Continue reading
Sitelinks Now Embedded in AdWords Copy
Google have officially announced that Ad Sitelinks are now available in an embedded format. Although this will only affect your AdWords campaigns if you already have Sitelinks enabled, it means that Sitelinks can now be embedded directly into the description … Continue reading
AdWords Ad Extensions and their Effects on Your AdWords Campaigns
With the constant innovation occurring at Google, you may have noticed some new and exciting changes to Google AdWords. Some recent additions include Ad Extensions such as Sitelinks, Location Extensions, Click to Call Extensions to name a few, and more … Continue reading
What is Google AdWords?
Google AdWords is a form of Search Engine Marketing (SEM) which involves placing advertisements on the Google Search and Display Networks. Ads placed on the Google Search Network appear above and to the right of the natural search results, and … Continue reading
Bidding on Your Own Company Name in AdWords
One PPC strategy that often causes some trepidation amongst advertisers is the decision about whether or not to bid on their own company name and other related brand terms. It is a common argument that if a user is typing … Continue reading
