Search engines like Google use algorithms to define where a particular website sits in the search engine results pages (SERPs). These algorithms are constantly updated from a daily to hourly basis, depending on what can be improved; this helps ensure the most relevant websites are returned to the entered search query.
In order to help improve [...]
02 Dec 09
Posted by Andrew Knight in Search Engine Optimisation, Web Strategy
Flash websites are nice, they’re pretty and stimulating but still far from practical. In fact, in many cases, the prettier your site, the more complex message it sends to a potential or current client. Considering how far we’ve advanced in technology and with the Internet, you’d expect this primary focus would be clearer.
Unfortunately since we’re [...]
21 Sep 09
Posted by Andrew Knight in Search Engine Optimisation
It’s fairly well acknowledged nowadays that link building is an important factor when it comes to SEO, and helps enable your website to rank for search terms in competitive niches. However, most fail to realise the importance of quality over quantity and this makes all the difference.
Inexperienced (and some “advanced”) search engine optimisers believe the [...]