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	<title>Search Strategy &#187; Brijesh Shah</title>
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	<link>http://reloadmedia.com.au/searchstrategy</link>
	<description>Expert views &#38; opinions on the world of search from the Reload Media team</description>
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		<title>New Years Resolution: Be the top of Google!</title>
		<link>http://reloadmedia.com.au/searchstrategy/search-engine-optimisation/new-years-resolution-be-the-top-of-google/</link>
		<comments>http://reloadmedia.com.au/searchstrategy/search-engine-optimisation/new-years-resolution-be-the-top-of-google/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 00:22:25 +0000</pubDate>
		<dc:creator>Brijesh Shah</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://reloadmedia.com.au/searchstrategy/?p=371</guid>
		<description><![CDATA[As the economy recovers from global recession, businesses will continue to explore alternative ways to market their business. Also, as more people get easy access to fast internet connections there is plenty of scope for online business to expand rapidly.
However, getting visibility through the search engines is critical to success and one of the most [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://reloadmedia.com.au/searchstrategy/wp-content/uploads/2010/01/new_year.jpg"><img class="alignleft size-full wp-image-374" style="float: left;" title="2010: Be top of Google" src="http://reloadmedia.com.au/searchstrategy/wp-content/uploads/2010/01/new_year.jpg" alt="" width="200" height="200" /></a>As the economy recovers from global recession, businesses will continue to explore alternative ways to market their business. Also, as more people get easy access to fast internet connections there is plenty of scope for online business to expand rapidly.</p>
<p>However, getting visibility through the search engines is critical to success and one of the most cost effective marketing approaches available.</p>
<p>As search engines becomes more complex with the introduction of social networking feeds (Twitter) into their results, it&#8217;s high time for businesses to optimise their websites. Hence the New Year&#8217;s resolution for a business should be to get to the top of Google.</p>
<p>The power of search engines can only be experienced once your site is optimised and ranking well in the search engines. As the competition becomes fiercer amongst search engines in the coming year, it is very important to make sure your business is visible on all the major search engines.</p>
<p>This year is all about entering new markets and reaching the unattainable heights that is only possible through digital marketing. The success rate of SEO Marketing is higher compared to almost any other form of online marketing. Each and every single day, several billion users log into various search engines such as Google, Bing, Yahoo to locate business services and products. <a href="http://www.reloadmedia.com.au" target="_blank">SEO</a> can help your website to gain higher Search Engine Rankings and thus help in improving online visibility of your website.</p>
<p>SEO marketing is surely one of the ground-breaking marketing techniques which will help your website to gain more exposure on various search engines. It will also help you to reach out to a large number of potential customers resulting in increased revenue and ROI.</p>
<p>This is a New Year&#8217;s resolution you need to keep!</p>
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		<title>Social Media Hits Search</title>
		<link>http://reloadmedia.com.au/searchstrategy/social-media/social-media-hits-search/</link>
		<comments>http://reloadmedia.com.au/searchstrategy/social-media/social-media-hits-search/#comments</comments>
		<pubDate>Sun, 22 Nov 2009 22:28:11 +0000</pubDate>
		<dc:creator>Brijesh Shah</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://reloadmedia.com.au/searchstrategy/?p=304</guid>
		<description><![CDATA[Google and Bing have both announced a partnership with social networking giant Twitter. Bing was the first to announce their partnership with Twitter and has already rolled out a Beta version of BingTweets.
This is great news for users as it means they will be shown real time content based on popular user tweets. As the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-312" style="float: left;" title="Social Media" src="http://reloadmedia.com.au/searchstrategy/wp-content/uploads/2009/11/socialmedia1.jpg" alt="Social Media" width="250" height="180" />Google and Bing have both announced a partnership with social networking giant Twitter. Bing was the first to announce their partnership with Twitter and has already rolled out a Beta version of <a href="http://www.bing.com/twitter" target="_blank">BingTweets</a>.</p>
<p>This is great news for users as it means they will be shown real time content based on popular user tweets. As the competition in Search Engine Space becomes more intense, Google and Bing are trying everything to attract users. The big news, however, is this officially makes Twitter the most influential social networking site on the web.</p>
<p>Bing Tweets pulls in trends from Twitter and filters into categories such as “Popular Now”, “People”, “Places” and “Products”, supposedly providing easier navigation to changing trends. When you do a search, you’ll get tweets at the top of the page and shared links at the bottom. The result displayed removes duplicate tweets, and filters out any adult content for better usability. When you do a search, by default new tweets will flow automatically into the tweets section of results.</p>
<p>Google, on the other hand, displays the five most recent tweets for the query the user has searched, giving both real-time Twitter search results and Google results on the same page. So users can not only view the pages indexed by Google but also see relevant Twitter conversations happening for that particular search query.</p>
<p>This will result in companies marketing aggressively in the social media space. It also creates challenges for businesses to ensure that users are updated with latest offerings and ensure customers are satisfied with the products and services they provide, in order to maintain their brand image.</p>
<p>The inclusion of Twitter into the search results will change the internet marketing space, but only time will tell how users respond to those changes.</p>
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		<title>Google Sidewiki: A New Sensation?</title>
		<link>http://reloadmedia.com.au/searchstrategy/google/google-sidewiki-a-new-sensation/</link>
		<comments>http://reloadmedia.com.au/searchstrategy/google/google-sidewiki-a-new-sensation/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 05:42:24 +0000</pubDate>
		<dc:creator>Brijesh Shah</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[google sidewiki]]></category>
		<category><![CDATA[sidewiki]]></category>

		<guid isPermaLink="false">http://reloadmedia.com.au/searchstrategy/?p=155</guid>
		<description><![CDATA[Google has introduced a new feature, &#8216;Google Sidewiki&#8217;, that allows anyone to comment on any website or web page. It’s a great idea, as it allows people to get an overall idea of the credibility of the site.
It works just like eBay, where users can check the credibility of the buyer or seller. But, at [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-171" title="google_sidewiki" src="http://reloadmedia.com.au/searchstrategy/wp-content/uploads/2009/09/google_sidewiki.png" alt="google_sidewiki" width="500" height="206" />Google has introduced a new feature, &#8216;Google Sidewiki&#8217;, that allows anyone to comment on any website or web page. It’s a great idea, as it allows people to get an overall idea of the credibility of the site.</p>
<p>It works just like eBay, where users can check the credibility of the buyer or seller. But, at the same time it also makes it really easy for people to leave malicious and/or untrue comments about your site or business, and there&#8217;s not a lot you can do about it.</p>
<p>However, the tool is fantastic for obtaining general information about a site, finding out if a company is credible or reading a comment that corrects errors from an article.</p>
<p>The main challenge for Google will be to ensure appropriate comments are posted and ranked accordingly. Sidewiki uses an algorithm to verify the quality of comments and ranks them accordingly, just like regular Google listings.</p>
<p>The algorithm takes into account feedback from users, previous entries made by the same author and many other signals, according to the <a href="http://googleblog.blogspot.com/2009/09/help-and-learn-from-others-as-you.html" target="_blank">Google Blog</a>.</p>
<p>It’s an easy way to share your knowledge and insights about any page on the web. However, it also presents a challenge for website owners as they have to deal with reputation management on a routine basis. This added functionality has the potential to change web users&#8217; surfing and online shopping patterns, and Google is way ahead of its competitors in terms of providing these kinds of innovative new services to its users.</p>
<p>It represents exciting times for online businesses who believe in providing quality services and products to their clients.</p>
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