Your website has the potential to be the most profitable employee in your business, but you need to make it work hard!
This statement may have some scratching their heads, but the similarities between a business’ website and their employees makes it more than achievable.
Let’s firstly look at initial costs. Most websites cost between $5,000-$30,000 to [...]

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With the recent news that the Australian Competition and Consumer Commission (ACCC) has given the green light to the proposed Yahoo/Bing search network deal, the question now becomes are Microsoft and Yahoo finally in a position to take on Google?
The deal struck between Yahoo and Microsoft will see Microsoft’s Bing-powered organic search results displayed in [...]

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With more and more businesses adding online stores or e-commerce systems to their offerings, the need to present a uniform business image is becoming increasingly important.
In the past there’s been a trend amongst many businesses to treat their online presence as a completely separate entity. However, as the Internet becomes more and more mainstream in [...]

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Over the last few years, those in the digital marketing space have experienced a seismic shift in the way businesses approach the web.
Whereas once the Internet was seen as the realm of IT geeks, it is now common for marketing managers to be heavily involved in the planning and implementation of online marketing activities, even [...]

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A little over 12 months ago, I started a series of posts looking at the search engine war between Google & Microsoft (see part 1 here and part 2 here). When we last left the action, the proposed Yahoo-MSN merger had fallen through, and Yahoo had subsequently signed an $800 million search marketing deal with [...]

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If there’s one web company out there that can strike fear into the hearts of all the others, then Google is definitely it.
For quite some time, the online payment world has been dominated by PayPal, as its raft of features and ease of use for almost anyone has made it a logical choice for most [...]

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Most businesses are now realising the need to be top of the search engines, and many now realise that search engine optimisation (SEO) is how to do it. But when it comes to choosing the right SEO company or service to optimise your site, many business struggle with what to look for.
For this reason, we’ve [...]

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SEM Tip #2
The internet is a big place, so making sure your online advertising dollars effectively reach your target market is one of the biggest challenges for managers.
When it comes to most marketing activities, whether it be a newspaper advertisement, television commercial or internet campaign, managers are always striving to choose marketing mediums that attract the [...]

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The headline for this article may have some people scratching their heads. Search engine optimisation (SEO) isn’t part of the marketing mix, it’s a technology or web cost, right?
Wrong!
But before I go into why your business should be including search optimisation as part of your marketing budget, let’s go back to the basics of exactly what [...]

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Last week I wrote an article on the new Cuil search engine and compared it to Google. The general consensus was that while Cuil had a unique idea, it was really no match for Google.
After that article went live, I was contacted by the Me.dium search team who were keen to hear my thoughts on [...]

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