Author Archives: Craig Somerville
What SOPA Means For Australia
Today has seen the biggest public protest in the history of the Internet. For 24 hours on January 18th, prominent sites such as Wikipedia and Reddit have “blacked out” in protest to proposed SOPA and PIPA legislation in the United … Continue reading
Is it the End of Facebook?
In an unsurprising move, Google has this week launched its own social networking platform in direct competition to Facebook, called Google+. The signs had been there for a while that Google was planning a move into social. The launch of … Continue reading
The Future of Search
In the last decade we’ve seen a seismic shift in how search is used both by consumers and businesses. Led by Google, we’ve seen product after product roll out. But rather than summarise the last decade of innovations, in this … Continue reading
The Perils of ‘Black Hat’ SEO
This week has seen one of the biggest ‘Google Slaps’ in recent history with department store JCPenney severely penalised for engaging in ‘black hat’ SEO practices. For those who haven’t heard, the New York Times (which is starting to get … Continue reading
Yahoo & Bing Join Forces: What it means for SEO
This week has seen the announcement by Yahoo and Microsoft that their worldwide deal involving the sharing of search results has been rolled out in Australia. For those who haven’t heard, Yahoo and Microsoft agreed last year to a deal … Continue reading
All Publicity is Good Publicity – Does it Apply to SEO?
Over the last few days, the SEO world has been abuzz with a story that was originally printed in The New York Times (you can read the full story here) where it was claimed that an online business owner was … Continue reading
A Guide to AdWords ROI, Profit & Revenue
A few months ago I wrote an article on ‘The Profit Maximising Approach to AdWords‘ and have been asked to elaborate more on the relationship between Return on Investment (ROI), Revenue and Profit in a Google AdWords campaign. In my … Continue reading
Google Instant Makes SEO Critical
The recent rollout of Google Instant across various parts of the world has caused many to question the role of SEO in the now changed search engine landscape. Essentially, Google Instant is the next leap forward in terms of predictive … Continue reading
The Profit Maximising Approach to AdWords
Google AdWords and other search engine marketing (SEM) platforms afford advertisers a great degree of control over the cost of their media placements. By being able to control the maximum cost-per-click for every keyword, this puts advertisers in a position … Continue reading
Employee of the Month: Your Website
Your website has the potential to be the most profitable employee in your business, but you need to make it work hard! This statement may have some scratching their heads, but the similarities between a business’ website and their employees … Continue reading
