Author Archives: Craig Somerville

Position: General Manager

Craig Somerville is the General Manager of Reload Media, having worked extensively on the digital and online strategies of leading companies within Australia and around the world.

With a background in marketing and economics, Craig's unique experience offers great insight into how the world of search and online marketing is changing in today's rapid marketplace.

He is also a Google AdWords Qualified Professional and regularly consults on all aspects of digital marketing including search engine optimisation (SEO), search engine marketing (SEM) and social media.

Author Posts

18 January 2012

What SOPA Means For Australia

Today has seen the biggest public protest in the history of the Internet. For 24 hours on January 18th, prominent sites such as Wikipedia and Reddit have “blacked out” in protest to proposed SOPA and PIPA legislation in the United … Continue reading

Posted in The Big Issues | Leave a comment
1 July 2011

Is it the End of Facebook?

In an unsurprising move, Google has this week launched its own social networking platform in direct competition to Facebook, called Google+. The signs had been there for a while that Google was planning a move into social. The launch of … Continue reading

Posted in The Big Issues | Tagged , , , | 1 Comment
26 May 2011

The Future of Search

In the last decade we’ve seen a seismic shift in how search is used both by consumers and businesses. Led by Google, we’ve seen product after product roll out. But rather than summarise the last decade of innovations, in this … Continue reading

Posted in Google, The Big Issues | Leave a comment
17 February 2011

The Perils of ‘Black Hat’ SEO

This week has seen one of the biggest ‘Google Slaps’ in recent history with department store JCPenney severely penalised for engaging in ‘black hat’ SEO practices. For those who haven’t heard, the New York Times (which is starting to get … Continue reading

Posted in Search Engine Optimisation, The Big Issues | 4 Comments
18 January 2011

Yahoo & Bing Join Forces: What it means for SEO

This week has seen the announcement by Yahoo and Microsoft that their worldwide deal involving the sharing of search results has been rolled out in Australia. For those who haven’t heard, Yahoo and Microsoft agreed last year to a deal … Continue reading

Posted in Search Engine Optimisation, The Big Issues | Leave a comment
2 December 2010

All Publicity is Good Publicity – Does it Apply to SEO?

Over the last few days, the SEO world has been abuzz with a story that was originally printed in The New York Times (you can read the full story here) where it was claimed that an online business owner was … Continue reading

Posted in Google, The Big Issues | Tagged , , | 1 Comment
22 September 2010

A Guide to AdWords ROI, Profit & Revenue

A few months ago I wrote an article on ‘The Profit Maximising Approach to AdWords‘ and have been asked to elaborate more on the relationship between Return on Investment (ROI), Revenue and Profit in a Google AdWords campaign. In my … Continue reading

Posted in Search Engine Marketing | 1 Comment
13 September 2010

Google Instant Makes SEO Critical

The recent rollout of Google Instant across various parts of the world has caused many to question the role of SEO in the now changed search engine landscape. Essentially, Google Instant is the next leap forward in terms of predictive … Continue reading

Posted in Search Engine Optimisation | 3 Comments
19 June 2010

The Profit Maximising Approach to AdWords

Google AdWords and other search engine marketing (SEM) platforms afford advertisers a great degree of control over the cost of their media placements. By being able to control the maximum cost-per-click for every keyword, this puts advertisers in a position … Continue reading

Posted in Search Engine Marketing | Tagged , | 1 Comment
4 January 2010

Employee of the Month: Your Website

Your website has the potential to be the most profitable employee in your business, but you need to make it work hard! This statement may have some scratching their heads, but the similarities between a business’ website and their employees … Continue reading

Posted in Web Strategy | 1 Comment


  • Barton Motors was at a 'cross roads' with our online presence when Reload Media came on board. Our current website provider and host had gone into receivership and left us with 6 websites out of date Mark Beitz - Bartons Motors
  • After discovering Reload Media, without any drastic changes in our webpage design, their fantastic work for SEO has boosted our online hits and we are now regularly receiving enquiries leading off the webpage. Dan - Bodytrack
  • Within our first month, we experienced exceptional results. Currently, 75% of our keywords are ranking in the #1 position across Google, Yahoo and Bing. Additionally, 93% of our keywords are ranking in the 'Top Five' results across Google, Yahoo, and Bing. Rick Bowen - Teacher's Professional Résumés
  • We've enjoyed a steady growth in our online market that wouldn't have been achievable without the professional service provided by Reload Media. 96% of our desired keywords ranking on the first page of Google, great results for our business. John Barker - Hair Free Services
  • We experienced strong results from day one of our first annual program, and it is very reassuring to have an experienced team in control of our Search Engine presence. We look to Reload for guidance and assistance through what is an increasingly competitive medium - the internet. Paul McKay - Smile Artistry

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