Author Archives: Craig Somerville
Yahoo and Microsoft Team Up to Take on Google
With the recent news that the Australian Competition and Consumer Commission (ACCC) has given the green light to the proposed Yahoo/Bing search network deal, the question now becomes are Microsoft and Yahoo finally in a position to take on Google? … Continue reading
Online Customers Shop Offline Too!
With more and more businesses adding online stores or e-commerce systems to their offerings, the need to present a uniform business image is becoming increasingly important. In the past there’s been a trend amongst many businesses to treat their online … Continue reading
SEO Enters the Marketing Mix
Over the last few years, those in the digital marketing space have experienced a seismic shift in the way businesses approach the web. Whereas once the Internet was seen as the realm of IT geeks, it is now common for … Continue reading
The Battle for Search Supremacy – Google vs Microsoft – Round 3
A little over 12 months ago, I started a series of posts looking at the search engine war between Google & Microsoft (see part 1 here and part 2 here). When we last left the action, the proposed Yahoo-MSN merger … Continue reading
Google Takes on PayPal – Google Checkout
If there’s one web company out there that can strike fear into the hearts of all the others, then Google is definitely it. For quite some time, the online payment world has been dominated by PayPal, as its raft of … Continue reading
Choosing an SEO Company – What to Look For When Outsourcing Your SEO?
Most businesses are now realising the need to be top of the search engines, and many now realise that search engine optimisation (SEO) is how to do it. But when it comes to choosing the right SEO company or service … Continue reading
SEM Tip – Target Your Customers Location with AdWords
SEM Tip #2 The internet is a big place, so making sure your online advertising dollars effectively reach your target market is one of the biggest challenges for managers. When it comes to most marketing activities, whether it be a … Continue reading
Business Tip – Treat Search Engine Optimisation as Marketing!
The headline for this article may have some people scratching their heads. Search engine optimisation (SEO) isn’t part of the marketing mix, it’s a technology or web cost, right? Wrong! But before I go into why your business should be including … Continue reading
Can the Crowd Topple Google? – Me.dium Search
Last week I wrote an article on the new Cuil search engine and compared it to Google. The general consensus was that while Cuil had a unique idea, it was really no match for Google. After that article went live, … Continue reading
Cuil New Search Engine – A Google Contender?
In the last week, a new search engine has emerged with the promise of providing the internet-searching public with an alternative to Google and the other big search providers. The search engine, called cuil (pronounced “cool”) is an old Irish … Continue reading
