30 Oct 09
Posted by Llew Jury in Search Engine Optimisation
To get great results on a website with search engine optimisation (SEO), a business and their SEO firm need to be able to work in partnership.
For example, a site brought to an SEO company that is technically very sound but poorly visually designed won’t convert well, meaning no amount of SEO will be able to [...]
As Search Engine Optimisation (SEO) becomes more mainstream and a key part of the marketing mix, it is important to ensure client expectations are met. After all, it’s the clients who are paying for the SEO service with their hard earned dollars.
At Reload Media, we make sure we stick to a quality process to measure [...]
07 Jan 09
Posted by Llew Jury in Search Engine Optimisation
One of the reasons small business can’t live without SEO is that fact that it is one of the only marketing channels available where the smaller players can compete with, and even trump big business.
Consider the marketing alternatives to SEO and the costs associated with achieving global exposure on TV, Radio or Newspaper?
So how [...]
SEO Tip #3
If there’s one catch-22 in the SEO game, then having a high-ranking, fully optimised search result that is right at the top of Google but is not getting any clicks is it.
This problem normally comes about because a business has spent so much time optimising their page full of keywords that when their [...]
27 Jul 08
Posted by Llew Jury in Search Engine Optimisation
One of the major problems that faces search engines is spammers trying to manipulate their ranks using black-hat search engine optimisation (SEO) techniques. One of the ways they do this is by posting their links on blogs and in forums, hoping that search engine spiders will pick up the links.
This practice was causing such a [...]
With macroeconomic conditions in Australia meaning that many businesses are tightening their belts, the most common area that spending is being cut from is marketing.
This is evident by the fact that marketing positions are down by 26% across Australia (BRW Magazine) as many businesses look to cut the fat from their advertising dollars.
But there is [...]
19 May 08
Posted by Llew Jury in Debate, Google, Search Engine Optimisation
If there’s one issue that splits the Search Engine Optmisation (SEO) community, it’s whether or not the age of a website’s domain impacts greatly on a site’s performance in Google.
A few years ago, the link was well established. Google seemed to be attempting to stop its search results being flooded by spammy newcomer websites by valuing [...]
19 May 08
Posted by Llew Jury in Google, Search Engine Optimisation
Google is now the world’s leading search engine and the yardstick that most SEO companies use when undertaking SEO programs.
For this reason, understanding how Google’s patented algorithm works is critical to improving search engine performance.
From the outside however, I’d like to point out that the exact makeup of Google’s algorithm is a tightly guarded trade [...]
When it comes to SEO there are a number of complex notions to understand. So let’s take it back to the beginning and answer the simplest question of them all; what is SEO?
SEO stands for Search Engine Optimisation and is the process undertaken by SEO companies and individuals to optimise a website for appearance in keyword-based [...]
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Our aim is to provide you with practical and timely advice about all things related to SEO or Search Engine Opimisation. This will allow you to make informed decisions about your business online.
SearchStrategy.com.au aims to supply you with blog topics on all facets of your internet campaigns including search engine optimisation (SEO), search engine marketing (SEM), [...]