Author Archives: Paul Goldston
Full Referral URLs in Google Analytics
Have you ever wanted to find out the exact page URL that referral traffic has come to your website from? Just follow the three simple steps below in order to achieve this in Google Analytics! STEP 1: Set Up a … Continue reading
Introducing Google Shopping
Google officially launched Google Shopping in Australia this past Tuesday (May 3rd) and we are really excited at some of the opportunities it presents for our current and future clients at Reload Media. Google Shopping is basically a product comparison … Continue reading
AdWords Display URLs – All Lowercase? [UPDATED: It's Official]
Well now it’s official. Google have updated their AdWords blog to announce the change of display url appearance. From now on, your primary domain will be in lowercase but your tail at the end can still be capitalised. See some … Continue reading
5 Tips for Setting Up a Successful Facebook Page
With its open graph protocol spreading around the internet like wildfire, over 500 million active and interconnected users and a critically acclaimed motion picture now released, Facebook has not only anchored itself within the very fabric of the internet, it … Continue reading
An IMC approach to SEM, SEO and SMM
Apologies for the acronym soup I’ve served up today. Before we indulge in the main course, here’s the menu in brief: IMC IMC stands for Integrated Marketing Communication. According to Wikipedia, IMC is a “holistic approach to marketing” that “aims … Continue reading
Google TV: A New Frontier in Television Advertising?
A couple of days ago at the 2010 Google I/O conference, Google announced the impending launch of Google TV. This (possibly) game changing platform will work to bring the web and traditional TV closer together than they have ever been … Continue reading
International eCommerce AdWords Campaigns – Part 2
So here it is, the long awaited part 2 of my guide to successful International eCommerce AdWords Campaigns. In the last post, we explored how to convert international visitors into paying customers. Now that you’ve got that sorted, let’s look … Continue reading
International eCommerce AdWords Campaigns – Part 1
So you’re looking to expand your e-commerce website into an International market? Your domestic traffic is through the roof and your conversion rates have remained reliable and stable for a prolonged period of time. But how are you going to … Continue reading
Applying the Four P’s of Marketing to AdWords
Ok everybody. Time to dust off that old marketing textbook you’re using to prop up your computer – we’re going back to basics! If you turn to one of the first chapters you will find a tried and true path … Continue reading
Optimising AdWords for Australia Day
When managing an AdWords account, foresight is imperative. Understanding upcoming seasonal events and trends and how they relate to the product or service you are selling is a vital skill for any AdWords marketer. Consider this; you own a lawn … Continue reading
