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Author Archives: Paul Goldston

Position: Head of ROI

After receiving his dual degree from QUT - B Business (Advertising/IMC), B Creative Industries (Media & Communication) – Paul began his career at Reload Media as a Google AdWords and Yahoo Search Marketing consultant.

Now, as head of Return on Investment at Reload Media, Paul Goldston has the important task of ensuring that all of Reload Media client’s are getting positive returns for every dollar they spend with our company. His primary focus is on making sure Reload is achieving and surpassing both internal and external client benchmarks.

Paul’s specialist areas include search engine marketing, social media strategy, conversion optimisation and integrated digital strategy.

Author Posts

22 October 2009

Intelligent Design: Google Analytics is about to Get Smarter

As most online marketers and web designers would already know, Google Analytics can be an absolute treasure trove of invaluable information or a time sucking black hole of dead ends and dirty data. Although many of us have a little … Continue reading →

Posted in Google | 1 Comment
28 September 2009

Digital Marketing: Keeping Its Slice of The Pie

As the economy slowly begins to pick itself up off the floor, we’re left to wonder what effect the past twelve months of cost cutting and penny pinching is going to have on advertising spend ratios in the future. It’s … Continue reading →

Posted in Search Engine Marketing | Tagged , , , , , , , , , , , | 4 Comments
  • Barton Motors was at a 'cross roads' with our online presence when Reload Media came on board. Our current website provider and host had gone into receivership and left us with 6 websites out of date Mark Beitz - Bartons Motors
  • After discovering Reload Media, without any drastic changes in our webpage design, their fantastic work for SEO has boosted our online hits and we are now regularly receiving enquiries leading off the webpage. Dan - Bodytrack
  • Within our first month, we experienced exceptional results. Currently, 75% of our keywords are ranking in the #1 position across Google, Yahoo and Bing. Additionally, 93% of our keywords are ranking in the 'Top Five' results across Google, Yahoo, and Bing. Rick Bowen - Teacher's Professional Résumés
  • We've enjoyed a steady growth in our online market that wouldn't have been achievable without the professional service provided by Reload Media. 96% of our desired keywords ranking on the first page of Google, great results for our business. John Barker - Hair Free Services
  • We experienced strong results from day one of our first annual program, and it is very reassuring to have an experienced team in control of our Search Engine presence. We look to Reload for guidance and assistance through what is an increasingly competitive medium - the internet. Paul McKay - Smile Artistry

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