Category Archives: Debate
Push Shopping: How it Brings the Best of the Web to YOU
With Christmas around the corner, we’ve all no doubt done some of our xmas shopping online. But have you ever stopped to wonder what online shopping will be like in the future? Thanks to the internet and eCommerce, we now … Continue reading
Social Television Hits Australia – FANGO
It’s a blazing hot summer’s day in mid-January. Sitting in your living room, your hands are nestled comfortably on the couch’s arm rests with a beer in one hand and remote control in the other. The pedestal fan whirring to … Continue reading
Location-Based Advertising
Web based conglomerates like eBay and Amazon have been so successful because of their ability to give people what they need, easily. Now we are starting to see a new generation of start-ups focusing on moving transactions back to local … Continue reading
Communication: One Way or the Other?
The image above recently caused a stir in the advertising world and reignited the debate between traditional marketers and interactive communication specialists over the effectiveness of one-way vs two-way marketing communications. The company responsible, business social media platform ‘Yammer’, had … Continue reading
Is It the End for Yahoo Search Marketing?
With the recent announcement that Yahoo! and Google have agreed to terms over search-based advertising, many in the industry are beginning to wonder if this is the beginning of the end for Yahoo’s Search Marketing program. The agreement, which still … Continue reading
Does age matter? – Domain age and Google
If there’s one issue that splits the Search Engine Optmisation (SEO) community, it’s whether or not the age of a website’s domain impacts greatly on a site’s performance in Google. A few years ago, the link was well established. Google … Continue reading
