There’s no doubt that Google has changed the way the world’s online information is gathered and stored. Google state that their mission is to make the web’s aggregated information “universally accessible and useful.”
It would appear that this is quite a simple mission statement for a company that already dominates over 85% of the planet’s search [...]
22 Oct 09
Posted by Paul Goldston in Google
As most online marketers and web designers would already know, Google Analytics can be an absolute treasure trove of invaluable information or a time sucking black hole of dead ends and dirty data.
Although many of us have a little bag of tricks for finding the data we need (a bag filled with custom reports, metrics [...]
Google has introduced a new feature, ‘Google Sidewiki’, that allows anyone to comment on any website or web page. It’s a great idea, as it allows people to get an overall idea of the credibility of the site.
It works just like eBay, where users can check the credibility of the buyer or seller. But, at [...]
16 Sep 09
Posted by Craig Somerville in Google, The Big Issues
A little over 12 months ago, I started a series of posts looking at the search engine war between Google & Microsoft (see part 1 here and part 2 here). When we last left the action, the proposed Yahoo-MSN merger had fallen through, and Yahoo had subsequently signed an $800 million search marketing deal with [...]
If there’s one web company out there that can strike fear into the hearts of all the others, then Google is definitely it.
For quite some time, the online payment world has been dominated by PayPal, as its raft of features and ease of use for almost anyone has made it a logical choice for most [...]
20 Jul 08
Posted by Craig Somerville in Google
A few months back I wrote an article about how Microsoft and Google were about to go head to head in search and detailed Microsoft’s plans to take on Google’s online marketing monopoly using display advertising. A few things have changed since then and it’s time to re-visit the battle.
Since that article, the much-hyped Microsoft-Yahoo! [...]
06 Jul 08
Posted by Craig Somerville in Google, Search Engine Optimisation, The Big Issues
Just as coca-cola was “it” in the 1980’s, in the 21st century Google is the king of search. Their command of both search queries (at somewhere around 65%) and search revenue (around 77% – BRW Magazine) is simply staggering and means that when it comes to search, they are conservatively doubling the performance of all their competitors combined. [...]
17 Jun 08
Posted by Craig Somerville in Google, Search Engine Optimisation
There’s been a rather interesting development in Google’s algorithm in the last few months and it has come about as a result of Google Sitelinks appearing at position 61. This has lead many SEO specialists to claim Google has introduced a negative 60 penalty.
Google Sitelinks are the links you see from time to time below [...]
26 May 08
Posted by Craig Somerville in Google, The Big Issues
The recent news that Microsoft and Yahoo have decided not to go ahead with their planned merger has led to Microsoft announcing that they intend to take on Google by themselves. On paper it seems like an achievable task, America’s second biggest listed company taking on number 16. In fact, with almost double the market capital behind [...]
19 May 08
Posted by Llew Jury in Debate, Google, Search Engine Optimisation
If there’s one issue that splits the Search Engine Optmisation (SEO) community, it’s whether or not the age of a website’s domain impacts greatly on a site’s performance in Google.
A few years ago, the link was well established. Google seemed to be attempting to stop its search results being flooded by spammy newcomer websites by valuing [...]