Ok everybody. Time to dust off that old marketing textbook you’re using to prop up your computer – we’re going back to basics!
If you turn to one of the first chapters you will find a tried and true path to AdWords marketing success. The 4 P’s of Marketing.
The 4 P’s of Marketing (Product, Price, Place [...]

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When managing an AdWords account, foresight is imperative.
Understanding upcoming seasonal events and trends and how they relate to the product or service you are selling is a vital skill for any AdWords marketer.
Consider this; you own a lawn mowing business and are currently advertising online. At the moment you are only running generic ads, yet [...]

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As the economy slowly begins to pick itself up off the floor, we’re left to wonder what effect the past twelve months of cost cutting and penny pinching is going to have on advertising spend ratios in the future.
It’s no coincidence that, over the past year, spend on internet and mobile advertising has increased by [...]

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Whilst organic search engine optimisation will get you so far, it does have its limits. This is mainly due to the fact that when it comes to organic SEO, it is not possible to optimise for every keyword you want to generate results for. Attempting to optimise for ridiculous numbers of keywords is more than [...]

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There’s a lot of strong opposition out there to the notion of search engine marketing (SEM) or Pay-Per-Click (PPC) advertising.
Many SEO’s claim that Google AdWords and other PPC programs are simply for people who aren’t smart enough to undertake organic SEO. This, however, is far from the truth.
Organic SEO and PPC programs have two very [...]

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