Search engines like Google use algorithms to define where a particular website sits in the search engine results pages (SERPs). These algorithms are constantly updated from a daily to hourly basis, depending on what can be improved; this helps ensure the most relevant websites are returned to the entered search query.
In order to help improve [...]

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As the economy recovers from global recession, businesses will continue to explore alternative ways to market their business. Also, as more people get easy access to fast internet connections there is plenty of scope for online business to expand rapidly.
However, getting visibility through the search engines is critical to success and one of the most [...]

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Flash websites are nice, they’re pretty and stimulating but still far from practical. In fact, in many cases, the prettier your site, the more complex message it sends to a potential or current client. Considering how far we’ve advanced in technology and with the Internet, you’d expect this primary focus would be clearer.
Unfortunately since we’re [...]

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One of the biggest challenges facing any business undertaking SEO is understanding how long it takes. SEO should be considered like any other traditional marketing item – it can take time for meaningful results to filter through. The number one thing to remember is that SEO is a marathon not a sprint. And if your [...]

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One of the foundational elements of any Search Engine Optimisation campaign is the selection of keywords to optimise your webpages for. As such, it is of critical importance to understand a number of factors in order to lay the groundwork for success and to avoid optimising for the wrong keywords.
Keyword Phrases vs Generic Keywords
Search engine [...]

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To get great results on a website with search engine optimisation (SEO), a business and their SEO firm need to be able to work in partnership.
For example, a site brought to an SEO company that is technically very sound but poorly visually designed won’t convert well, meaning no amount of SEO will be able to [...]

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As Search Engine Optimisation (SEO) becomes more mainstream and a key part of the marketing mix, it is important to ensure client expectations are met. After all, it’s the clients who are paying for the SEO service with their hard earned dollars.
At Reload Media, we make sure we stick to a quality process to measure [...]

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Over the last few years, those in the digital marketing space have experienced a seismic shift in the way businesses approach the web.
Whereas once the Internet was seen as the realm of IT geeks, it is now common for marketing managers to be heavily involved in the planning and implementation of online marketing activities, even [...]

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It’s fairly well acknowledged nowadays that link building is an important factor when it comes to SEO, and helps enable your website to rank for search terms in competitive niches. However, most fail to realise the importance of quality over quantity and this makes all the difference.
Inexperienced (and some “advanced”) search engine optimisers believe the [...]

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One of the reasons small business can’t live without SEO is that fact that it is one of the only marketing channels available where the smaller players can compete with, and even trump big business.
Consider the marketing alternatives to SEO and the costs associated with achieving global exposure on TV, Radio or Newspaper?
So how [...]

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