Category Archives: Search Engine Optimisation
Flash Websites: Beautiful Outside, Ugly Inside
Flash websites are nice, they’re pretty and stimulating but still far from practical. In fact, in many cases, the prettier your site, the more complex message it sends to a potential or current client. Considering how far we’ve advanced in … Continue reading
How long does SEO take?
One of the biggest challenges facing any business undertaking SEO is understanding how long it takes. SEO should be considered like any other traditional marketing item – it can take time for meaningful results to filter through. The number one … Continue reading
How to do SEO: Keyword Research Considerations
One of the foundational elements of any Search Engine Optimisation campaign is the selection of keywords to optimise your webpages for. As such, it is of critical importance to understand a number of factors in order to lay the groundwork … Continue reading
SEO Companies Need to Act Like Home Lenders
To get great results on a website with search engine optimisation (SEO), a business and their SEO firm need to be able to work in partnership. For example, a site brought to an SEO company that is technically very sound … Continue reading
SEO: What to Expect?
As Search Engine Optimisation (SEO) becomes more mainstream and a key part of the marketing mix, it is important to ensure client expectations are met. After all, it’s the clients who are paying for the SEO service with their hard … Continue reading
SEO Enters the Marketing Mix
Over the last few years, those in the digital marketing space have experienced a seismic shift in the way businesses approach the web. Whereas once the Internet was seen as the realm of IT geeks, it is now common for … Continue reading
Link Building: Quality over Quantity
It’s fairly well acknowledged nowadays that link building is an important factor when it comes to SEO, and helps enable your website to rank for search terms in competitive niches. However, most fail to realise the importance of quality over … Continue reading
Small Business SEO – The Great Equaliser
One of the reasons small business can’t live without SEO is that fact that it is one of the only marketing channels available where the smaller players can compete with, and even trump big business. Consider the marketing alternatives to … Continue reading
The Battle Against Spammers – NoFollow Tag
One of the major problems that faces search engines is spammers trying to manipulate their ranks using black-hat search engine optimisation (SEO) techniques. One of the ways they do this is by posting their links on blogs and in forums, … Continue reading
Google is Search – But Can Anyone Topple the Giant?
Just as coca-cola was “it” in the 1980′s, in the 21st century Google is the king of search. Their command of both search queries (at somewhere around 65%) and search revenue (around 77% – BRW Magazine) is simply staggering and means … Continue reading
