To ensure your website works hard for your business, you need to make sure that it is both user-friendly and search-engine-friendly. Striking a balance between these two items is extremely important if you want a website that is both visible in the online market and successful in communicating with your customers.
It’s no good having a [...]
How do you tell whether your website would benefit more from being displayed in the organic or cost-per-click listings on the search engine results page?
Every company has different targets, keyword rankings and goals that it is striving to achieve with their website, so undertaking in one or the other can be sufficient for your site’s [...]
Your website has the potential to be the most profitable employee in your business, but you need to make it work hard!
This statement may have some scratching their heads, but the similarities between a business’ website and their employees makes it more than achievable.
Let’s firstly look at initial costs. Most websites cost between $5,000-$30,000 to [...]
02 Dec 09
Posted by Andrew Knight in Search Engine Optimisation, Web Strategy
Flash websites are nice, they’re pretty and stimulating but still far from practical. In fact, in many cases, the prettier your site, the more complex message it sends to a potential or current client. Considering how far we’ve advanced in technology and with the Internet, you’d expect this primary focus would be clearer.
Unfortunately since we’re [...]
04 Nov 09
Posted by Kara Richards in Web Strategy
Global messages are being relayed faster than ever and if you can talk the language of the web, users and search engines will respond. It’s vital to put attention and energy into your digital marketing strategy if you wish to attract attention back.
More and more users are being drawn to alluring information that has something [...]
With more and more businesses adding online stores or e-commerce systems to their offerings, the need to present a uniform business image is becoming increasingly important.
In the past there’s been a trend amongst many businesses to treat their online presence as a completely separate entity. However, as the Internet becomes more and more mainstream in [...]
Ranking highly in Google is one thing, but there’s no point in being number one if users land on your website and leave straight away. This is why it’s so important that not only is your website well optimised to appear at the top of Google for relevant search terms, but it’s also important that [...]
When it comes to setting up a new physical retail space, most business owners will take the time to research demographics in the new area, write up a new business and marketing plan and not be afraid to spend time and money to make sure it works.
So why is it then, that as soon as [...]
There’s a common trend amongst businesses that, as soon as they feel the need to build their first website, or even a replacement website for an old one, they scuttle on down to a web designers office and hand over their hard earned dough.
What’s wrong with this?
Well, the most common problem that emerges from this [...]
Welcome to SearchStrategy.com.au!
Our aim is to provide you with practical and timely advice about all things related to SEO or Search Engine Opimisation. This will allow you to make informed decisions about your business online.
SearchStrategy.com.au aims to supply you with blog topics on all facets of your internet campaigns including search engine optimisation (SEO), search engine marketing (SEM), [...]