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	<title>Search Strategy</title>
	<link>http://reloadmedia.com.au/searchstrategy</link>
	<description>Expert views &#38; opinions on the world of search from the Reload Media team</description>
	<lastBuildDate>Fri, 12 Mar 2010 01:57:02 +0000</lastBuildDate>
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		<title>Integrate Your Digital Strategy: The IDS Approach</title>
		<description><![CDATA[If you haven’t heard already, there’s a new buzzword in town. Integrated Digital Strategy or IDS. At the centre of this theory, is the idea that your business’ digital and online marketing elements need to be fully integrated into your complete marketing approach.
“Googling it” has become a common form of follow up action after hearing [...]]]></description>
		<link>http://reloadmedia.com.au/searchstrategy/web-strategy/integrate-your-digital-strategy-the-ids-approach/</link>
			</item>
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		<title>Google Eyes World Domination</title>
		<description><![CDATA[There’s no doubt that Google has changed the way the world’s online information is gathered and stored. Google state that their mission is to make the web’s aggregated information “universally accessible and useful.&#8221;
It would appear that this is quite a simple mission statement for a company that already dominates over 85% of the planet’s search [...]]]></description>
		<link>http://reloadmedia.com.au/searchstrategy/google/google-eyes-world-domination/</link>
			</item>
	<item>
		<title>How to Improve Your Conversion Rate in Under 5 Minutes&#8230;</title>
		<description><![CDATA[&#8230;by Excluding Internal Traffic from your Google Analytics Reports!
Forgive the hyped up title, the following is simply a quick description of how to block your own IP address from being counted towards your Google Analytics traffic.
Do this and watch your conversion rates rise!
By the end of these ten steps you will know everything you need [...]]]></description>
		<link>http://reloadmedia.com.au/searchstrategy/seo-tips/filter-ip-address-in-google-analytics/</link>
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		<title>Applying the Four P&#8217;s of Marketing to AdWords</title>
		<description><![CDATA[Ok everybody. Time to dust off that old marketing textbook you’re using to prop up your computer &#8211; we’re going back to basics!
If you turn to one of the first chapters you will find a tried and true path to AdWords marketing success. The 4 P’s of Marketing.
The 4 P’s of Marketing (Product, Price, Place [...]]]></description>
		<link>http://reloadmedia.com.au/searchstrategy/search-engine-marketing/applying-the-four-4-ps-of-marketing-to-adwords/</link>
			</item>
	<item>
		<title>The Balance Between Usability and SEO</title>
		<description><![CDATA[To ensure your website works hard for your business, you need to make sure that it is both user-friendly and search-engine-friendly. Striking a balance between these two items is extremely important if you want a website that is both visible in the online market and successful in communicating with your customers.
It&#8217;s no good having a [...]]]></description>
		<link>http://reloadmedia.com.au/searchstrategy/web-strategy/the-balance-between-usability-and-seo/</link>
			</item>
	<item>
		<title>Building Authority – Part 1</title>
		<description><![CDATA[
Search engines like Google use algorithms to define where a particular website sits in the search engine results pages (SERPs). These algorithms are constantly updated from a daily to hourly basis, depending on what can be improved; this helps ensure the most relevant websites are returned to the entered search query.
In order to help improve [...]]]></description>
		<link>http://reloadmedia.com.au/searchstrategy/search-engine-optimisation/building-authority-part-1/</link>
			</item>
	<item>
		<title>SEO and SEM: Working Together for Better Results</title>
		<description><![CDATA[How do you tell whether your website would benefit more from being displayed in the organic or cost-per-click listings on the search engine results page?
Every company has different targets, keyword rankings and goals that it is striving to achieve with their website, so undertaking in one or the other can be sufficient for your site’s [...]]]></description>
		<link>http://reloadmedia.com.au/searchstrategy/web-strategy/seo-and-sem-working-together-for-better-results/</link>
			</item>
	<item>
		<title>Optimising AdWords for Australia Day</title>
		<description><![CDATA[When managing an AdWords account, foresight is imperative.
Understanding upcoming seasonal events and trends and how they relate to the product or service you are selling is a vital skill for any AdWords marketer.
Consider this; you own a lawn mowing business and are currently advertising online. At the moment you are only running generic ads, yet [...]]]></description>
		<link>http://reloadmedia.com.au/searchstrategy/search-engine-marketing/optimising-adwords-for-australia-day/</link>
			</item>
	<item>
		<title>New Years Resolution: Be the top of Google!</title>
		<description><![CDATA[As the economy recovers from global recession, businesses will continue to explore alternative ways to market their business. Also, as more people get easy access to fast internet connections there is plenty of scope for online business to expand rapidly.
However, getting visibility through the search engines is critical to success and one of the most [...]]]></description>
		<link>http://reloadmedia.com.au/searchstrategy/search-engine-optimisation/new-years-resolution-be-the-top-of-google/</link>
			</item>
	<item>
		<title>Employee of the Month: Your Website</title>
		<description><![CDATA[Your website has the potential to be the most profitable employee in your business, but you need to make it work hard!
This statement may have some scratching their heads, but the similarities between a business&#8217; website and their employees makes it more than achievable.
Let&#8217;s firstly look at initial costs. Most websites cost between $5,000-$30,000 to [...]]]></description>
		<link>http://reloadmedia.com.au/searchstrategy/web-strategy/employee-of-the-month-your-website/</link>
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