Flash websites are nice, they’re pretty and stimulating but still far from practical. In fact, in many cases, the prettier your site, the more complex message it sends to a potential or current client. Considering how far we’ve advanced in technology and with the Internet, you’d expect this primary focus would be clearer.
Unfortunately since we’re [...]

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One of the biggest challenges facing any business undertaking SEO is understanding how long it takes. SEO should be considered like any other traditional marketing item – it can take time for meaningful results to filter through. The number one thing to remember is that SEO is a marathon not a sprint. And if your [...]

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Google and Bing have both announced a partnership with social networking giant Twitter. Bing was the first to announce their partnership with Twitter and has already rolled out a Beta version of BingTweets.
This is great news for users as it means they will be shown real time content based on popular user tweets. As the [...]

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One of the foundational elements of any Search Engine Optimisation campaign is the selection of keywords to optimise your webpages for. As such, it is of critical importance to understand a number of factors in order to lay the groundwork for success and to avoid optimising for the wrong keywords.
Keyword Phrases vs Generic Keywords
Search engine [...]

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Global messages are being relayed faster than ever and if you can talk the language of the web, users and search engines will respond. It’s vital to put attention and energy into your digital marketing strategy if you wish to attract attention back.
More and more users are being drawn to alluring information that has something [...]

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To get great results on a website with search engine optimisation (SEO), a business and their SEO firm need to be able to work in partnership.
For example, a site brought to an SEO company that is technically very sound but poorly visually designed won’t convert well, meaning no amount of SEO will be able to [...]

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With more and more businesses adding online stores or e-commerce systems to their offerings, the need to present a uniform business image is becoming increasingly important.
In the past there’s been a trend amongst many businesses to treat their online presence as a completely separate entity. However, as the Internet becomes more and more mainstream in [...]

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As most online marketers and web designers would already know, Google Analytics can be an absolute treasure trove of invaluable information or a time sucking black hole of dead ends and dirty data.
Although many of us have a little bag of tricks for finding the data we need (a bag filled with custom reports, metrics [...]

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Ranking highly in Google is one thing, but there’s no point in being number one if users land on your website and leave straight away. This is why it’s so important that not only is your website well optimised to appear at the top of Google for relevant search terms, but it’s also important that [...]

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As Search Engine Optimisation (SEO) becomes more mainstream and a key part of the marketing mix, it is important to ensure client expectations are met. After all, it’s the clients who are paying for the SEO service with their hard earned dollars.
At Reload Media, we make sure we stick to a quality process to measure [...]

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