I think McChicken burgers (Digital) will continue to taste good to Big Mac (Traditional) fans after the economy eventually recovers. It was almost required for marketers to realise the potential of having a digital/social media strategy.

Great article Paul and very informative video.

I also believe that it’s all about (wait for it…buzz word about to be dropped!) Integrated Marketing Communications (IMC). One big thing that people are really beginning to realise is that traditional marketing is not as strong when it isn’t supplemented by a digital component and the performance of digital marketing is noticeably boosted when done in tandem with traditional marketing activities.

I agree though Eddie, I think it might be time to integrate digital media into the traditional media family!

“have marketing managers around the world enjoyed their taste of digital marketing or do they like their traditional flavours better?”

Marketing managers need to stop segmenting.
Digital over here.
Traditional over here.
Media is becoming one and the same.

Traditional affects digital marketing.
Digital marketing affects traditional marketing.
Marketing managers have to stop thinking in dictomical terms and realise that ‘digital marketing’ is nothing new.
Media has always evolved throughout the ages.
It is the responsibility of marketers to adapt with changing times.
Think holistically about media, I say
Otherwise you are not serving your clients or company well.

#mytwocents