Comments on: Optimising AdWords for Australia Day

By: Cameron Kane

Cameron Kane — Mon, 15 Feb 2010 09:38:52 +0000

Adwords is a really great tool for promoting your website, forum or affiliate link. the ppc cost of adwords is even cheaper than Friendster or Facebook. before, i used to advertise on facebook but the ROI is so low. Adwords gives me a much better ROI compared to Facebook ads.

By: Paul Goldston

Paul Goldston — Tue, 19 Jan 2010 06:42:28 +0000

Hi Sam,

In terms of expense, adwords is very controllable. You will never spend too much more than you what you have budgeted for.

However, in terms of competition, yes it can become more expensive per click during peak periods (depending on the product or service you are offering).

It is for this reason that targeting your campaigns to capture traffic in these peak periods is so important. AdWords works by rewarding the most relevant ads with an opportunity for cheaper cost-per-click bids. If you target holiday related keywords with holiday related ads, your relevance will go up and your cpc should remain at a manageable level.

However, it’s always good to have an adwords consultant at your ready to keep an eye on all of this for you so you can concentrate on your business during these busy periods.

By: Sam Sargent

Sam Sargent — Tue, 19 Jan 2010 06:29:03 +0000

Nice post Paul! I like the mower man example. I happen to know a guy who just started out with his new mowing business, I might have to point him this way for some ideas…

Out of interest though, does it get noticeably more expensive per click for an AdWords campaign during these holiday times?