Tag Archives: Algorithm
Can the Crowd Topple Google? – Me.dium Search
Last week I wrote an article on the new Cuil search engine and compared it to Google. The general consensus was that while Cuil had a unique idea, it was really no match for Google. After that article went live, … Continue reading
Google is Search – But Can Anyone Topple the Giant?
Just as coca-cola was “it” in the 1980′s, in the 21st century Google is the king of search. Their command of both search queries (at somewhere around 65%) and search revenue (around 77% – BRW Magazine) is simply staggering and means … Continue reading
Google AdWords – How to Make the Most of Your Pay-Per-Click Campaigns
Whilst organic search engine optimisation will get you so far, it does have its limits. This is mainly due to the fact that when it comes to organic SEO, it is not possible to optimise for every keyword you want … Continue reading
The Battle for Search Supremacy – Google vs Microsoft
The recent news that Microsoft and Yahoo have decided not to go ahead with their planned merger has led to Microsoft announcing that they intend to take on Google by themselves. On paper it seems like an achievable task, America’s second biggest … Continue reading
Why You Need SEO!
When it comes to operating your business online, it isn’t as easy as simply building a website and waiting for the sales to come rolling in. In today’s electronic marketplace, search engine placement can, and is, proving the difference between whether online … Continue reading
Unravelling the Google Algorithm – Introduction
Google is now the world’s leading search engine and the yardstick that most SEO companies use when undertaking SEO programs. For this reason, understanding how Google’s patented algorithm works is critical to improving search engine performance. From the outside however, … Continue reading
Welcome to SearchStrategy.com.au
Welcome to SearchStrategy.com.au! Our aim is to provide you with practical and timely advice about all things related to SEO or Search Engine Opimisation. This will allow you to make informed decisions about your business online. SearchStrategy.com.au aims to supply you with … Continue reading
