Tag Archives: Conversions
SEM Tip – Don’t Get Hung Up on Click-Through-Rates
SEM Tip #1 When it comes to managing a search engine marketing (SEM) campaign online in Google AdWords or one of the other search marketing programs, too many businesses get carried away with click-through-rates (CTR). But before I get into … Continue reading
Posted in SEM Tips
Tagged Advertising, AdWords, Brand Recognition, Click-Through-Rate, Conversions, CTR, Impressions, Online Sales, Quality Score, Search Engine Marketing, SEM, SEM Tips
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Spend on Search – The Budget Alternative
With macroeconomic conditions in Australia meaning that many businesses are tightening their belts, the most common area that spending is being cut from is marketing. This is evident by the fact that marketing positions are down by 26% across Australia … Continue reading
Posted in Business Investment
Tagged Advertising, AdWords, Budgets, Conversions, Impressions, Marketing, Online Sales, Search Engine Marketing, SEM, SEO
1 Comment
