Tag Archives: DoubleClick
The Battle for Search Supremacy – Google vs Microsoft – Round 2
A few months back I wrote an article about how Microsoft and Google were about to go head to head in search and detailed Microsoft’s plans to take on Google’s online marketing monopoly using display advertising. A few things have … Continue reading
Posted in Google
Tagged AdCenter, Advertising, AdWords, AltaVista, Display Advertising, DoubleClick, Google, Inktomi, LookSmart, Market Share, Microsoft, MSN Live, Online, Search Marketing, Search Results, SEM, Yahoo, Youtube
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Google is Search – But Can Anyone Topple the Giant?
Just as coca-cola was “it” in the 1980′s, in the 21st century Google is the king of search. Their command of both search queries (at somewhere around 65%) and search revenue (around 77% – BRW Magazine) is simply staggering and means … Continue reading
Posted in Google, Search Engine Optimisation, The Big Issues
Tagged Advertising, Algorithm, AOL, Ask, Clusty, DoubleClick, Google, Mahalo, MSN Live, Search Engine Marketing, Search Engines, Search Results, Search Strategy, SEM, Yahoo, Youtube
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