Tag Archives: Google
Secure Search and What it Means for SEO
In a recent post from the Google Analytics blog there is an announcement that will be interesting to watch in the coming months. It relates to Google saying that from now on, the SSL (secure lock) search on Google will become the default setting for the … Continue reading
Is it the End of Facebook?
In an unsurprising move, Google has this week launched its own social networking platform in direct competition to Facebook, called Google+. The signs had been there for a while that Google was planning a move into social. The launch of … Continue reading
Google Plus 1
Our crafty friends at Google have found a way to compete with Facebook’s much loved ‘Like’ button – Introducing Google +1. Google is making a huge push into social with +1, a similar feature to Facebook’s ‘Like’ button. Starting next … Continue reading
Google Hotpot
Google has recently unveiled its latest creation – Google Hotpot. Google Hotpot serves as a recommendation platform for restaurants, clothing retailers and more. It essentially allows you to connect with your friends and share your recommendations for others to see. … Continue reading
Google Launches ‘Instant Previews’
Google has taken its search platform to the next level… Again! The search engine giant has unveiled a new feature called Instant Previews. Not to be confused with Google Instant, Instant Previews allows viewers to fully preview a website before … Continue reading
Bidding on Your Own Company Name in AdWords
One PPC strategy that often causes some trepidation amongst advertisers is the decision about whether or not to bid on their own company name and other related brand terms. It is a common argument that if a user is typing … Continue reading
Google Sidewiki: A New Sensation?
Google has introduced a new feature, ‘Google Sidewiki’, that allows anyone to comment on any website or web page. It’s a great idea, as it allows people to get an overall idea of the credibility of the site. It works … Continue reading
Google Takes on PayPal – Google Checkout
If there’s one web company out there that can strike fear into the hearts of all the others, then Google is definitely it. For quite some time, the online payment world has been dominated by PayPal, as its raft of … Continue reading
SEO Tip – How to Make Your Google Search Result Attractive to Users
SEO Tip #3 If there’s one catch-22 in the SEO game, then having a high-ranking, fully optimised search result that is right at the top of Google but is not getting any clicks is it. This problem normally comes about … Continue reading
SEM Tip – Target Your Customers Location with AdWords
SEM Tip #2 The internet is a big place, so making sure your online advertising dollars effectively reach your target market is one of the biggest challenges for managers. When it comes to most marketing activities, whether it be a … Continue reading
