Tag Archives: Marketing
NBN: A Game Changer
An investment in Australia’s future or a needless waste of money? Regardless of your political stance on the impending roll-out of the National Broadband Network (NBN), it’s coming – and it will be a game changer. Imagine this…. It’s the … Continue reading
Online Customers Shop Offline Too!
With more and more businesses adding online stores or e-commerce systems to their offerings, the need to present a uniform business image is becoming increasingly important. In the past there’s been a trend amongst many businesses to treat their online … Continue reading
SEO Enters the Marketing Mix
Over the last few years, those in the digital marketing space have experienced a seismic shift in the way businesses approach the web. Whereas once the Internet was seen as the realm of IT geeks, it is now common for … Continue reading
SEM Tip – Target Your Customers Location with AdWords
SEM Tip #2 The internet is a big place, so making sure your online advertising dollars effectively reach your target market is one of the biggest challenges for managers. When it comes to most marketing activities, whether it be a … Continue reading
Business Tip – Treat Search Engine Optimisation as Marketing!
The headline for this article may have some people scratching their heads. Search engine optimisation (SEO) isn’t part of the marketing mix, it’s a technology or web cost, right? Wrong! But before I go into why your business should be including … Continue reading
Spend on Search – The Budget Alternative
With macroeconomic conditions in Australia meaning that many businesses are tightening their belts, the most common area that spending is being cut from is marketing. This is evident by the fact that marketing positions are down by 26% across Australia … Continue reading
Does Pay-Per-Click Advertising Work?
There’s a lot of strong opposition out there to the notion of search engine marketing (SEM) or Pay-Per-Click (PPC) advertising. Many SEO’s claim that Google AdWords and other PPC programs are simply for people who aren’t smart enough to undertake … Continue reading
What is SEO?
When it comes to SEO there are a number of complex notions to understand. So let’s take it back to the beginning and answer the simplest question of them all; what is SEO? SEO stands for Search Engine Optimisation and is … Continue reading
