Tag Archives: Online
The Battle for Search Supremacy – Google vs Microsoft – Round 2
A few months back I wrote an article about how Microsoft and Google were about to go head to head in search and detailed Microsoft’s plans to take on Google’s online marketing monopoly using display advertising. A few things have … Continue reading
Is It the End for Yahoo Search Marketing?
With the recent announcement that Yahoo! and Google have agreed to terms over search-based advertising, many in the industry are beginning to wonder if this is the beginning of the end for Yahoo’s Search Marketing program. The agreement, which still … Continue reading
Does Pay-Per-Click Advertising Work?
There’s a lot of strong opposition out there to the notion of search engine marketing (SEM) or Pay-Per-Click (PPC) advertising. Many SEO’s claim that Google AdWords and other PPC programs are simply for people who aren’t smart enough to undertake … Continue reading
Does age matter? – Domain age and Google
If there’s one issue that splits the Search Engine Optmisation (SEO) community, it’s whether or not the age of a website’s domain impacts greatly on a site’s performance in Google. A few years ago, the link was well established. Google … Continue reading
Web strategy – why you need it first
There’s a common trend amongst businesses that, as soon as they feel the need to build their first website, or even a replacement website for an old one, they scuttle on down to a web designers office and hand over … Continue reading
What is SEO?
When it comes to SEO there are a number of complex notions to understand. So let’s take it back to the beginning and answer the simplest question of them all; what is SEO? SEO stands for Search Engine Optimisation and is … Continue reading
