Tag Archives: Pay-Per-Click

1 June 2008

Google AdWords – How to Make the Most of Your Pay-Per-Click Campaigns

Whilst organic search engine optimisation will get you so far, it does have its limits. This is mainly due to the fact that when it comes to organic SEO, it is not possible to optimise for every keyword you want … Continue reading

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19 May 2008

Does Pay-Per-Click Advertising Work?

There’s a lot of strong opposition out there to the notion of search engine marketing (SEM) or Pay-Per-Click (PPC) advertising. Many SEO’s claim that Google AdWords and other PPC programs are simply for people who aren’t smart enough to undertake … Continue reading

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