Tag Archives: Quality Score
SEM Tip – Don’t Get Hung Up on Click-Through-Rates
SEM Tip #1 When it comes to managing a search engine marketing (SEM) campaign online in Google AdWords or one of the other search marketing programs, too many businesses get carried away with click-through-rates (CTR). But before I get into … Continue reading
Posted in SEM Tips
Tagged Advertising, AdWords, Brand Recognition, Click-Through-Rate, Conversions, CTR, Impressions, Online Sales, Quality Score, Search Engine Marketing, SEM, SEM Tips
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Google AdWords – How to Make the Most of Your Pay-Per-Click Campaigns
Whilst organic search engine optimisation will get you so far, it does have its limits. This is mainly due to the fact that when it comes to organic SEO, it is not possible to optimise for every keyword you want … Continue reading
Posted in Search Engine Marketing
Tagged AdWords, Algorithm, Content Relevancy, Google, Keywords, Online Sales, Pay-Per-Click, Quality Score, Search Engine Marketing
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