Tag Archives: Search Engine Optimisation
Social Media Hits Search
Google and Bing have both announced a partnership with social networking giant Twitter. Bing was the first to announce their partnership with Twitter and has already rolled out a Beta version of BingTweets. This is great news for users as … Continue reading
How to do SEO: Keyword Research Considerations
One of the foundational elements of any Search Engine Optimisation campaign is the selection of keywords to optimise your webpages for. As such, it is of critical importance to understand a number of factors in order to lay the groundwork … Continue reading
SEO Enters the Marketing Mix
Over the last few years, those in the digital marketing space have experienced a seismic shift in the way businesses approach the web. Whereas once the Internet was seen as the realm of IT geeks, it is now common for … Continue reading
Business Tip – Treat Search Engine Optimisation as Marketing!
The headline for this article may have some people scratching their heads. Search engine optimisation (SEO) isn’t part of the marketing mix, it’s a technology or web cost, right? Wrong! But before I go into why your business should be including … Continue reading
The Battle Against Spammers – NoFollow Tag
One of the major problems that faces search engines is spammers trying to manipulate their ranks using black-hat search engine optimisation (SEO) techniques. One of the ways they do this is by posting their links on blogs and in forums, … Continue reading
Web strategy – why you need it first
There’s a common trend amongst businesses that, as soon as they feel the need to build their first website, or even a replacement website for an old one, they scuttle on down to a web designers office and hand over … Continue reading
Welcome to SearchStrategy.com.au
Welcome to SearchStrategy.com.au! Our aim is to provide you with practical and timely advice about all things related to SEO or Search Engine Opimisation. This will allow you to make informed decisions about your business online. SearchStrategy.com.au aims to supply you with … Continue reading
