Tag Archives: SEM
Sitelinks Now Embedded in AdWords Copy
Google have officially announced that Ad Sitelinks are now available in an embedded format. Although this will only affect your AdWords campaigns if you already have Sitelinks enabled, it means that Sitelinks can now be embedded directly into the description … Continue reading
AdWords Ad Extensions and their Effects on Your AdWords Campaigns
With the constant innovation occurring at Google, you may have noticed some new and exciting changes to Google AdWords. Some recent additions include Ad Extensions such as Sitelinks, Location Extensions, Click to Call Extensions to name a few, and more … Continue reading
An IMC approach to SEM, SEO and SMM
Apologies for the acronym soup I’ve served up today. Before we indulge in the main course, here’s the menu in brief: IMC IMC stands for Integrated Marketing Communication. According to Wikipedia, IMC is a “holistic approach to marketing” that “aims … Continue reading
Google TV: A New Frontier in Television Advertising?
A couple of days ago at the 2010 Google I/O conference, Google announced the impending launch of Google TV. This (possibly) game changing platform will work to bring the web and traditional TV closer together than they have ever been … Continue reading
Digital Marketing: Keeping Its Slice of The Pie
As the economy slowly begins to pick itself up off the floor, we’re left to wonder what effect the past twelve months of cost cutting and penny pinching is going to have on advertising spend ratios in the future. It’s … Continue reading
The Battle for Search Supremacy – Google vs Microsoft – Round 2
A few months back I wrote an article about how Microsoft and Google were about to go head to head in search and detailed Microsoft’s plans to take on Google’s online marketing monopoly using display advertising. A few things have … Continue reading
Is It the End for Yahoo Search Marketing?
With the recent announcement that Yahoo! and Google have agreed to terms over search-based advertising, many in the industry are beginning to wonder if this is the beginning of the end for Yahoo’s Search Marketing program. The agreement, which still … Continue reading
Google is Search – But Can Anyone Topple the Giant?
Just as coca-cola was “it” in the 1980′s, in the 21st century Google is the king of search. Their command of both search queries (at somewhere around 65%) and search revenue (around 77% – BRW Magazine) is simply staggering and means … Continue reading
SEM Tip – Don’t Get Hung Up on Click-Through-Rates
SEM Tip #1 When it comes to managing a search engine marketing (SEM) campaign online in Google AdWords or one of the other search marketing programs, too many businesses get carried away with click-through-rates (CTR). But before I get into … Continue reading
Spend on Search – The Budget Alternative
With macroeconomic conditions in Australia meaning that many businesses are tightening their belts, the most common area that spending is being cut from is marketing. This is evident by the fact that marketing positions are down by 26% across Australia … Continue reading
