Tag Archives: SEO
Small Business SEO – The Great Equaliser
One of the reasons small business can’t live without SEO is that fact that it is one of the only marketing channels available where the smaller players can compete with, and even trump big business. Consider the marketing alternatives to … Continue reading
SEO Tip – How to Make Your Google Search Result Attractive to Users
SEO Tip #3 If there’s one catch-22 in the SEO game, then having a high-ranking, fully optimised search result that is right at the top of Google but is not getting any clicks is it. This problem normally comes about … Continue reading
Business Tip – Treat Search Engine Optimisation as Marketing!
The headline for this article may have some people scratching their heads. Search engine optimisation (SEO) isn’t part of the marketing mix, it’s a technology or web cost, right? Wrong! But before I go into why your business should be including … Continue reading
The Battle Against Spammers – NoFollow Tag
One of the major problems that faces search engines is spammers trying to manipulate their ranks using black-hat search engine optimisation (SEO) techniques. One of the ways they do this is by posting their links on blogs and in forums, … Continue reading
Spend on Search – The Budget Alternative
With macroeconomic conditions in Australia meaning that many businesses are tightening their belts, the most common area that spending is being cut from is marketing. This is evident by the fact that marketing positions are down by 26% across Australia … Continue reading
Building an Online Store
When it comes to setting up a new physical retail space, most business owners will take the time to research demographics in the new area, write up a new business and marketing plan and not be afraid to spend time … Continue reading
Why You Need SEO!
When it comes to operating your business online, it isn’t as easy as simply building a website and waiting for the sales to come rolling in. In today’s electronic marketplace, search engine placement can, and is, proving the difference between whether online … Continue reading
Does age matter? – Domain age and Google
If there’s one issue that splits the Search Engine Optmisation (SEO) community, it’s whether or not the age of a website’s domain impacts greatly on a site’s performance in Google. A few years ago, the link was well established. Google … Continue reading
Unravelling the Google Algorithm – Introduction
Google is now the world’s leading search engine and the yardstick that most SEO companies use when undertaking SEO programs. For this reason, understanding how Google’s patented algorithm works is critical to improving search engine performance. From the outside however, … Continue reading
